SOSRODJOYO (The Founder of SOSTRO Tea Bottle)

Indonesia Famous

SOSRODJOYO

Sosrodjoyo (Founder Sosro). Coca-Cola and Pepsi are a handful of foreign companies whose products are familiar drink in Indonesia society. Too great brand image that was built so as if their products have been Manjadi part of life of our nation. Indonesia makes them freely with all the potential to be a soft market for the products. Not many Indonesian products are so proud and able to "beat" the power of international capitalism. It boasts one of the products is Botol Sosro.
Success of sosro win over consumers in Indonesia actually seen the marketing aspect is quite unique. Sosro, in some cases, have ignored the general laws inherent in the science of marketinjavascript:void(0)g. For example, about the need for market research before launching the product. The legend says that before sosro present, there is a foreign company that wants to remove like-tea products in bottles made sosro today. At that time the company hired a marketing research firm to test the feasibility and prospect of such products in Indonesia. After researching and watching the tea drinking habits in the community the agency also concluded that this product does not have good prospects to be marketed in Indonesia. The firm had argued that the culture of drinking tea on the Indonesian people are generally carried out early morning and served warm in a cup so that the presence of bottled tea will actually be considered a rarity.

Sosrodjojo, sosro company's founder, thinks precisely the opposite. Originally bottled ideas derived from the experience of taste tests (on place test) in the traditional markets of brewed tea bottle cap. In the first demonstration of tea brewed in a place immediately and presented to potential consumers who watch. However, this method takes a long time so that prospective customers tend to leave the area. Then on the next test has been brewed tea from the factory and then put into casks and transported by car. Tetapu this way will make a lot of tea was spilled during the trip because it was not as good as current road structure. Finally sosro tried to put it on the packaging, bottled lemonade for easy portability. Beranglkat than that merekaberpikir that the use of bottled is the most practical alternative in the enjoyment of tea directly to the consumer.

From initial product is targeted to consumers who travel frequently, such as drivers and pedestrians sosro. Sosro realize that this consumer segment has a desire that can eliminate the presence of liquor in the midst of thirst and the condition of heat exhaustion during the journey. Attribute satisfaction is attempted to be fulfilled by bringing in bottled tea drinks in a practical and available at the stalls along the road. To add value to the satisfaction of tea was served cold bottle by providing a box-box ice at points of sales (use a refrigerator at the time was not uncommon).

Certainly not as easy as changing the habits of turning the palm of the hand. In the early days of launch, not a lot of bottled tea sosro official recognition by consumers. They just find it strange this product for packaging and presenting the cold bottle. However sosro not broken charcoal. This company continues to educate the market through advertisements in various media and promotions on the spot. Slowly but surely sosro bottled tea products begin to get a place in the hearts of Indonesian consumers. Especially when the slogan "Whatever her eating, drinking bottled tea sosro" in the prompt. This slogan does not just shake a fellow tea products but also the overall beverage products.

The second uniqueness of marketing methods sosro bottled tea is on the stiffness of the product itself. According to marketing theory, consumers naturally have the satisfaction attribute changes over time. It can be caused by changes in lifestyle, economic conditions, or intelligence that Maik increases. As the market changes that should have marketed products must conform and follow existing trends. But what happened to this innovative tea products exactly the opposite. Since its launch in 1970, bottled tea products sosro good sense, tidiness and appearance of the logo has not changed at all. Even when the multinational companies Pepsi and Coca Cola came in through Tekita tea products and Frestea, Sosro remained unmoved. Instead of changing the product, with clever branding sosro actually perform counters by issuing the product S-tee with a larger volue. This strategy proved to be more precise, two multinational companies that did not work did much to win over consumers in Indonesia.

Sosro bit of success stories that give us lessons on how marketing is not only an inexact science. Knowledge Factor is sometimes only a small contribution to the success of our products when marketed. The remaining factor is the art and intuition that may guide marketers to achieve results beyond expectations. Combined between the three was the one who can produce a marketer who is a genius and think outside the existing habits. Maybe not many people like that in this world, but perhaps also of very small amounts it turns out you is one of them.

 Sosrodjoyo, indonesian famous people, founder