Tirto UTOMO (Founder Aqua)

Indonesia Famous

Tirto UTOMO

Tirto Utomo (Aqua Founder). Speaking of bottled drinking water, which first appeared in our minds must be Aqua. It's this one brand that has become the top brand in Indonesia. Almost everyone in Indonesia must have known or at least never heard the name Aqua. How Aqua success stories to be like now?


This success story started from the figure Tirto Utomo (late) who initiated the establishment of Aqua. Men born in Wonosobo, March 9, 1930 was initiated the birth of bottled drinking water industry (bottled water) in Indonesia through PT Golden Mississippi on February 23, 1973. Its first product when it is Aqua 950 ml glass bottle which was then followed by AQUA five-gallon containers, at that time still made of glass.

At the initial appearance, Aqua does not directly reap her success story it is today. Even in 1974 until 1978 was a difficult time for this company. At that consumer demand is still very low. Society at that time still "foreign" with bottled water. Moreover, the price of one liter of Aqua is more expensive than the price of one liter of kerosene.

Aqua will not reap the success stories of the moment when the immediate surrender. With all the effort and hard work, finally began to receive wider community Aqua. Slowly but surely, this brand success story of his increasingly incised. Even in 1978, Aqua had reached the point of BEP. And when it became a stepping stone Aqua success story that continues to grow rapidly.

At that time, Aqua products aimed at middle to upper class market, both in households, offices and restaurants. But since 1981, Aqua has changed its original packaging from glass to plastic packaging, shaping the various variants. This causes the distribution easier and more affordable prices so that may be unaffordable for the Aqua products from various circles. In the year 1981 also, Aqua replace the water source of water wells drilled into the water from mountain springs.

Even in terms of packaging too, Aqua has been a pioneer. Plastic bottles that originally made from PVC is not environmentally friendly, since 1988 has been replaced with the PET material. Yet at that time in Europe still using PVC material. Besides Aqua bottle design that is easy striped square held a round bottle has replaced the European design. Even the creation of Aqua PET bottle has become the world standard.

Aqua's success story is not only limited in the country, but also abroad. Since 1987, Aqua products have been exported to various countries like Singapore, Malaysia, the Philippines, Australia, Maldives, Fuji, Middle East and Africa. Various awards and recognition were obtained either from domestic or foreign.

Even the late Tirto Utomo was crowned as the originator of bottled drinking water and entered the "Hall of Fame". And based on survey Zenith International, a British survey agency, Aqua has been named brands of bottled water the largest in Asia Pacific, and bottled drinking water in the world's second largest. A proud achievement for domestic products.

From Aqua's success story, we can learn that innovation is very important. An idea that seems nyeleneh or unusual, sometimes even bringing a great success story. So do not be afraid to innovate. Businesses innovate or you die.

Tirto Utomo, indonesian famous people, founder aqua